Florian Gulden
Managing Director

icon incar GmbH



Since his studies at the HfG in Schwäbisch Gmünd Florian has had an explicit automotive focus: He began his career at Audi, first in design communication, later in interior design, where he developed show car interfaces and UIs for mass production – at a time when this area was still completely unknown. He developed forward-looking concepts such as the first integration of mobile services into a vehicle and real-time 3D-based UI systems.

In 2007, together with iconmobile, he ventured to drill a tunnel between the mobile and automotive worlds. How good this thought was, shows the continuing success of icon incar in this alleged niche, which gains more and more importance and deals with central questions around the future of mobility.


bayern design Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und Energie Landeshauptstadt München if design bmw group steelcase stroeer IHM Internationale Handwerksmesse Landkreis Miesbach DETAIL form home mucbook Münchner Feuilleton novum W&V
The MCBW program is expanded continuously and is subject to change.
Responsibility for event-related images, text and contents shown on this website lies exclusively with the respective organizers.