Luigi Centenaro
Management Partner & Founder




Luigi Centenaro is creator of the Personal Branding Canvas and of the Professional Innovation toolkit and he’s also the developer of a unique design thinking based approach to professional innovation.


Luigi founded his company BigName, the people and team innovation specialists for enterprise, with the idea of simplifying professional innovation.


With more than 10 years of experience in Personal Branding, Luigi has worked on many applications in the field, from Fortune 100 CEO Branding projects to large Brand Ambassador programs and with customers like HP, IBM, LinkedIn, Enel, Sanofi and Novartis. He has also helped thousands of successful professionals and freelancers to make a big name for themselves.


bayern design Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und Energie Landeshauptstadt München if design bmw group steelcase stroeer IHM Internationale Handwerksmesse Region Landshut
The MCBW program is expanded continuously and is subject to change.
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