Who knows why he's doing something doesn't need courage.
In his talk, Maik Schober explains how he helps customers develop a bolder mindset. And why he prefers to speak of controlled leaving the comfort zone rather than courage.
Maik Schober is an industrial designer and one of the founders of TULP Design. For 20 years, TULP has supported international companies and institutions in the further development of their brand. In the Alte Fruchthof of the Markthallen in Munich, Schober, together with his partner Alexander Striegl and a 15-member interdisciplinary team, works strategically, conceptually and creatively on trend-setting brand appearances. TULP's customers include i.a. Allianz, Bayerischer Rundfunk, BMW, the Federal Government, the German Museum, Engel & Völkers, Linde u.v.a.