More courage to lust
The analytical nature of the new marketing, the focus on the action level and the mechanization of our discipline create creative zones of death. An apeal to leave them and to venture the venture, to give creativity a space. To try things. And to allow failure.
After more than a decade as a consultant and executive in leading brand agencies with a focus on B2B and as a consultant in an international advertising network, Pascal Lauscher founded his own consulting firm in Munich in 2016: Lauscher Consulting - specializing in branding and marketing strategy. In addition, Lauscher is also in great demand as a keynote speaker and speaker on brand topics. He already advised international brands, such as Microsoft, Intel or Siemens.