Dr. Rosa Kriesche-Küderli has already been active in communications consulting for 13 years. The experienced brand strategist has worked for agencies in Vienna, London, Los Angeles, Munich and Zurich and has become familiar with the processes and working methods of networks as well as owner-managed agencies. Her focus is on holistic marketing consulting. The last few years have shown her that strategic consulting is increasingly in demand and could become a competence focus for agencies. On the path to this, however, there are some obstacles that cannot only be solved with the "creative bonus" of an advertising agency. She is convinced, that the competition around consulting supremacy regarding marketing has not yet been decided between advertising agencies and management consultants.