Christiane is an experienced brand strategist. A trained psychologist and business coach, she is a competent adviser for creative and transformative processes. Over the past 17+ years she has been working at the intersection of strategy & creation helping brands such as Vodafone, Coca-Cola, Nestlé, RWE, Axel Springer, Nike, Adidas, Deutsche Telekom, Baloise to grow by turning insights and ideas into brand experiences.
Prior to founding The Deep Bench, Christiane was responsible for the brand transformation and communications strategy of McDonald’s Germany. At designaffairs she led the strategy and research team. Before that she was Managing Partner at Musiol Munzinger Sasserath and held senior roles at international agency networks Publicis and McCann-Erickson.