The munich creative business week (mcbw) is Germany's largest design event as well as the international showcase for the Bavarian creative and design industry. Organized by bayern design, mcbw serves as a platform for new ideas, trends and creativity, promotes interdisciplinary exchange and makes design a comprehensive experience by bringing together experts, designers, companies and students from disciplines such as design, architecture and business over a period of nine days.
bayern design GmbH is the competence center for knowledge transfer and collaborations around the topic of design in Bavaria. With a variety of different projects, it emphasizes the relevance of design and its key role in managing economic and social change towards sustainability. It supports the implementation of the Free State of Bavaria's design funding and fosters the networking of designers and interest groups from all disciplines, companies, universities, institutions and associations. Learn more about bayern design.
For the 13th time the munich creative business week took place in May 2024 under the annual motto “How to co-create with nature” with about 65,000 visitors, making it Germany's largest design event. Inspiration, ideas, dialogue, networking, innovation, technology - #designconnects! Click through our mcbw archive and find out more about our programme and partners.
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Our large talk format with exciting keynotes is the heart of mcbw. Under this year's annual motto "How to co-create with nature", the mcbw design summit took place on 13 May 2024 with creative explorer 2024 Stefano Boeri and many other speakers.
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Our mcbw team is based at bayern design's Munich location and consists of designers and experts from the fields of corporate communications, marketing, project and event management, and administration.
In addition, the team is supported by an mcbw advisory board, which provides impetus and advice on important strategic issues as impulsive generator and advisor across a variety of disciplines. The advisory board members create an intersection between a cross-sectoral network and the mcbw, thus facilitating exchange, co-creations and synergies that can give rise to new projects. They engage with current design developments as well as economic, social and cultural phenomena, and offer valuable feedback along with input. In their capacity as trend setters and opinion leaders, they stand as brand ambassadors for the mcbw.
Prof. Dr. Angelika Nollert has been director of Die Neue Sammlung - The Design Museum at the Pinakothek der Moderne in Munich since 2014. She was curator of Portikus in Frankfurt am Main (1997-2000), took over the project management of documenta 11 in 2001/2002 and from 2002-2007 was project manager in the visual arts section of the Siemens Arts Program.
show moreFrom 2007-2014, she was Director of the Neues Museum für Kunst und Design in Nuremberg. She is Chairwoman of the University Council of the Academy of Fine Arts in Munich.
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The Dutch industrial designer Adrian van Hooydonk has worked in various areas of the BMW Group since 1992 - since 2009 as Head of BMW Group Design. His previous positions include President of the BMW subsidiary BMW Group DesignWorks USA and Head of Design BMW Cars at BMW AG Munich.
Dewi Schönbeck, who holds a doctorate in architecture, dedicates herself to the working worlds of the future by developing customized, hybrid office concepts for companies with her team. She studied architecture at the University of Stuttgart and the University of Sydney and taught as an associate professor at the Art Center College of Design in California.
show moreAfter professional stages at HENN architects, BMW Designworks and CSMM, Dewi joined Steelcase, the leading manufacturer of innovative work environments, in 2019. She is currently a member of the Steelcase AG board of directors and Vice President, German Speaking Markets. In this role, Schönbeck is responsible for all sales activities in Germany, Austria and Switzerland.
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Markus Frenzl is professor for design theory, design consultant and design critic. With his Frankfurt based office 4gzl/designkontext he is specialised in design consulting, strategy development, communication and corporate publishing
show moreAmong his clients are companies such as ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Nya Nordiska, Phonak, Serien.Lighting or Sign. He contributes regularly as a design critic on the cultural and social relevance of design, on everyday culture and the public perception of design. Since 2011 he is professor for design and media theory at the Design Faculty of the University of Applied Sciences in Munich, focusing on conceptual projects, semiotics, aesthetics, design criticism, design writing and product semantics.
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Companies and organizations, relationships and relationships, branding, communication and design policy ... Boris Kochan cannot not design. As an entrepreneur, designer, author and consultant, he travels the world giving talks, curating and moderating conferences, panel discussions and round tables.
show moreHe is President of the non-Latin typography project GRANSHAN and founder of the Editorial Design Conference EDCH. After seven years as First Chairman of the Typographic Society (tgm), he became President of the newly formed umbrella organization Deutscher Designtag in 2016 and Vice President of the German Cultural Council in 2019. Boris Kochan is also managing partner of his branding and design agency KOCHAN & PARTNER, which was founded in 1981.
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World Design Weeks is a global network for design weeks and festivals around the globe, comprising more than 40 design events worldwide. The objective is to foster collaboration in the design field, support product development and nurture the economy of creative sectores.
We have compiled the most important answers about the mcbw for you. If you are still unclear about anything, please feel free to contact us via mail to or by phone at +49 89 520356-61.
We appreciate your interest in the mcbw. To receive all news regarding mcbw, bayern design, our mcbw and partner events, you can subscribe to our newsletter. We will provide you with interesting design news from Bavaria in loose intervals and will always keepy you up to date. You can also follow us on Instagram and LinkedIn.
The next mcbw will take place from May 10–18, 2025. So mark the date in your calendar to be part of it again next year. You can find all our news on our website, also sign up for our newsletter for all mcbw updates.
mcbw is network, platform and multiplier. The events held during the design week raise the visibility for companies, agencies and designers. As mcbw partner you will benefit from the aura of the largest German design week with international appeal. Your own events, exhibitions and campaigns allow you to position yourself and contribute to the diversity of the mcbw.
You can be part of the mcbw with your event by becoming a program partner. Here you can find more information about our event packages for mcbw 2025.
Should you wish to get a promotion for your design project, we can help, as the promotion of design competence is part of the Bavarian Design Initiative. Bavarian partners can apply for a promotion for projects that enhance design competence in the Free State of Bavaria. In this respect, bayern design is the contact point for advice on public design funding. Once the applications have been assessed by experts, they are forwarded to the Bavarian Ministry of Economic Affairs for further processing. You can find more information on design funding here.
The bayern design association was founded in 1987 to support bayern design as a network and promoter. The association's members include prestigious companies with an affinity for design, agencies and freelancers from all design disciplines, architecture firms, chambers of commerce and organizations. Most of them are based in Bavaria. The Board features representatives from the economy, the design industry and the Bavarian Chambers of Industry and Commerce. Become part of the community.
Being a member of bayern design forum e.V. allows you to position yourself as a company, agency/office or institution with excellent design expertise and thus attract attention for your institution, brand, services and products. As part of the design community, you also boost Bavaria as a design hub. Our cross-disciplinary network facilitates an inspirational and vibrant exchange with acclaimed creatives, experts and corporate executives. That way, you benefit from the multifaceted program, the exchange and the experience of the bayern design community. Sounds interesting? Click here to find all the benefits.
