About the mcbw

The munich creative business week (mcbw) is Germany's largest design event as well as the international showcase for the Bavarian creative and design industry. Organized by bayern design, mcbw serves as a platform for new ideas, trends and creativity, promotes interdisciplinary exchange and makes design a comprehensive experience by bringing together experts, designers, companies and students from disciplines such as design, architecture and business over a period of nine days.

bayern design GmbH is the competence center for knowledge transfer and collaborations around the topic of design in Bavaria. With a variety of different projects, it emphasizes the relevance of design and its key role in managing economic and social change towards sustainability. It supports the implementation of the Free State of Bavaria's design funding and fosters the networking of designers and interest groups from all disciplines, companies, universities, institutions and associations. Learn more about bayern design.

Zum 12. Mal fand die munich creative business week im Mai 2023 unter dem Jahresmotto „Why disruption unleashes creativity“ mit über 65.000 Besucher:innen, 333 Speaker:innen und 160 Programmparnter:innen mit 170 Events statt und ist damit als Deutschlands größtes Design Event. Inspiration, Ideen, Dialoge, Netzwerken, Innovation, Technologie – #designconnects! Klick dich durch unser mcbw Archiv und erfahre mehr zu unserem Programm und Partner:innen.

Stream the mcbw talk&connect 2023 for free

The mcbw talk format with the keynote on disruptive design by mcbw creative explorer Leyla Acaroglu is now available to stream in full! Also included: the keynotes by Sep Verboom and Sascha Frieseke as well as the Disruption Deep Dive panel moderated by Annette Diefenthaler, which shows how design can drive social, economic and sustainable change for the better.

Stream it here for free.

You missed the mcbw designwalk 2023 or want to listen to it again?

The interviews with the 11 design stations will remain online for you, so you can continue to click through the various speaker profiles. Featuring: The Female Eye, The Happy Club, Künstlerbedarf Schachinger, Riviera Records, Munich Graffiti Library, Kamm Weninger, sweet spot kaffee, Caspar Plautz, VOR, STEA Store and j 'ai mal à la tête! Have fun listening! 

Click here for the interviews.


Who is mcbw?

Our mcbw team is based at bayern design's Munich location and consists of designers and experts from the fields of corporate communications, marketing, project and event management, and administration.

In addition, the team is supported by an mcbw advisory board, which provides impetus and advice on important strategic issues as impulsive generator and advisor across a variety of disciplines. The advisory board members create an intersection between a cross-sectoral network and the mcbw, thus facilitating exchange, co-creations and synergies that can give rise to new projects. They engage with current design developments as well as economic, social and cultural phenomena, and offer valuable feedback along with input. In their capacity as trend setters and opinion leaders, they stand as brand ambassadors for the mcbw.

Prof. Markus Frenzl

Markus Frenzl is professor for design theory, design consultant and design critic. With his Frankfurt based office 4gzl/designkontext he is specialised in design consulting, strategy development, communication and corporate publishing

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Among his clients are companies such as ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Nya Nordiska, Phonak, Serien.Lighting or Sign. He contributes regularly as a design critic on the cultural and social relevance of design, on everyday culture and the public perception of design. Since 2011 he is professor for design and media theory at the Design Faculty of the University of Applied Sciences in Munich, focusing on conceptual projects, semiotics, aesthetics, design criticism, design writing and product semantics.

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Direktorin Die Neue Sammlung - The Design Museum

Dr. Angelika Nollert

Dr. Angelika Nollert leitet seit 2014 Die Neue Sammlung - The Design Museum in der Pinakothek der Moderne in München. Sie war Kuratorin des Portikus in Frankfurt am Main (1997-2000), übernahm 2001/2002 das Projektmanagement der documenta 11 sowie von 2002-2007 die Projektleitung im Bereich Bildende Kunst des Siemens Arts Program.

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Von 2007-2014 war sie Direktorin des Neuen Museums für Kunst und Design in Nürnberg. Sie ist Vorsitzende des Hochschulrats der Akademie für Bildende Kunst in München.

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Leiter BMW Group Design

Adrian van Hooydonk

Seit 1992 ist der niederländische Industriedesigner Adrian van Hooydonk in unterschiedlichen Bereichen der BMW Group tätig – seit 2009 als Leiter BMW Group Design. Zu seinen vorherigen Positionen zählt unter anderem die Präsidentschaft der BMW-Tochter BMW Group DesignWorks USA sowie die Leitung Design BMW Cars der BMW AG München.

Präsident Deutscher Designtag

Boris Kochan

Unternehmen und Organisationen, Beziehungen und Bezüge, Branding, Kommunikation und Designpolitik … Boris Kochan kann nicht nicht gestalten. Als Unternehmer, Designer, Autor und Berater ist er weltweit unterwegs, hält Vorträge, kuratiert und moderiert Konferenzen, Podiumsdiskussionen und Round Tables.

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Er ist Präsident des Non-Latin-Typography-Projektes GRANSHAN und Gründer der Editorial Design Konferenz EDCH. Nach sieben Jahren als Erster Vorsitzender der Typographischen Gesellschaft (tgm) wurde er 2016 Präsident des neu formierten Spitzenverbandes Deutscher Designtag und 2019 Vize-Präsident des Deutschen Kulturrats. Darüber hinaus begleitet Boris Kochan als geschäftsführender Gesellschafter seine 1981 gegründete Branding- und Designagentur KOCHAN & PARTNER.

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Member of the Management Board of Steelcase AG and Vice President Sales of STEELCASE's German-Speaking Markets

Dr. Dewi Schönbeck

Dewi Schönbeck, who holds a doctorate in architecture, dedicates herself to the working worlds of the future by developing customized, hybrid office concepts for companies with her team. She studied architecture at the University of Stuttgart and the University of Sydney and taught as an associate professor at the Art Center College of Design in California.

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After professional stages at HENN architects, BMW Designworks and CSMM, Dewi joined Steelcase, the leading manufacturer of innovative work environments, in 2019. She is currently a member of the Steelcase AG board of directors and Vice President, German Speaking Markets. In this role, Schönbeck is responsible for all sales activities in Germany, Austria and Switzerland.

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mcbw is a member of World Design Weeks

World Design Weeks is a global network for design weeks and festivals around the globe, comprising more than 40 design events worldwide. The objective is to foster collaboration in the design field, support product development and nurture the economy of creative sectores.

You have questions?

We have compiled the most important answers about the mcbw for you. If you are still unclear about anything, please feel free to contact us via mail to contact @ or by phone at +49 89 520356-61.

We appreciate your interest in the mcbw. To receive all news regarding mcbw, bayern design, our mcbw and partner events, you can subscribe to our newsletter. We will provide you with interesting design news from Bavaria in loose intervals and will always keepy you up to date. You can also follow us on Instagram and LinkedIn.

The next mcbw will take place from May 11-19, 2024. So mark the date in your calendar to be part of it again next year. You can find all our news on our website, also sign up for our newsletter for all mcbw updates.

mcbw is network, platform and multiplier. The events held during the design week raise the visibility for companies, agencies and designers. As mcbw partner you will benefit from the aura of the largest German design week with international appeal. Your own events, exhibitions and campaigns allow you to position yourself and contribute to the diversity of the mcbw.

You can be part of the mcbw with your event by becoming a program partner. Here you can find more information about our event packages for mcbw 2024.

Should you wish to get a promotion for your design project, we can help, as the promotion of design competence is part of the Bavarian Design Initiative. Bavarian partners can apply for a promotion for projects that enhance design competence in the Free State of Bavaria. In this respect, bayern design is the contact point for advice on public design funding. Once the applications have been assessed by experts, they are forwarded to the Bavarian Ministry of Economic Affairs for further processing. You can find more information on design funding here.

The bayern design association was founded in 1987 to support bayern design as a network and promoter. The association's members include prestigious companies with an affinity for design, agencies and freelancers from all design disciplines, architecture firms, chambers of commerce and organizations. Most of them are based in Bavaria. The Board features representatives from the economy, the design industry and the Bavarian Chambers of Industry and Commerce. Become part of the community.

Being a member of bayern design forum e.V. allows you to position yourself as a company, agency/office or institution with excellent design expertise and thus attract attention for your institution, brand, services and products. As part of the design community, you also boost Bavaria as a design hub. Our cross-disciplinary network facilitates an inspirational and vibrant exchange with acclaimed creatives, experts and corporate executives. That way, you benefit from the multifaceted program, the exchange and the experience of the bayern design community. Sounds interesting? Click here to find all the benefits.