The munich creative business week (mcbw) is Germany's largest design event as well as the international showcase for the Bavarian creative and design industry. Organized by bayern design, mcbw serves as a platform for new ideas, trends and creativity, promotes interdisciplinary exchange and makes design a comprehensive experience by bringing together experts, designers, companies and students from disciplines such as design, architecture and business over a period of nine days. Become a mcbw partner now.
bayern design GmbH is the competence center for knowledge transfer and collaborations around the topic of design in Bavaria. With a variety of different projects, it emphasizes the relevance of design and its key role in managing economic and social change towards sustainability. It supports the implementation of the Free State of Bavaria's design funding and fosters the networking of designers and interest groups from all disciplines, companies, universities, institutions and associations. Learn more about bayern design.
At last year’s mcbw, around 160 partners and more than 250 speakers inspired some 60,000 visitors in 200 events.
mcbw advisory board
The mcbw advisory board provides stimulus to new trends from the areas of institutions, universities, companies and agencies and supports the mcbw in important strategic decisions such as the scheduling and the annual motto. It is the intersection between a cross-disciplinary network and the mcbw, ensuring exchange, co-creations and synergies so that new projects can emerge. Doing so, it participates in design trend research and provides useful feedback and input. The mcbw advisory board is trendsetter and opinion leader and thus acts as as Brand Embassador for the mcbw.
Prof. Markus Frenzl
Markus Frenzl ist Professor für Designtheorie, Designconsultant und Designkritiker. Mit seinem Frankfurter Büro 4gzl/designkontext ist er in den Bereichen Beratung, Strategie, Kommunikation und Corporate Publishing für Unternehmen wie ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Phonak, Serien.Lighting oder Sign tätig.show more
Als Designkritiker publiziert er in Fach- und Publikumsmedien zur Design- und Alltagskultur, zum öffentlichen Designbild sowie zur kulturellen und gesellschaftlichen Relevanz des Designs. 2011 wurde er zum Professor für Design- und Medientheorie an die Hochschule München berufen. Zu seinen Arbeitsschwerpunkten in der Lehre zählen Semiotik, Ästhetik, Designkritik und Produktsprache.show less
Dr. Angelika Nollert
Dr. Angelika Nollert leitet seit 2014 Die Neue Sammlung - The Design Museum in der Pinakothek der Moderne in München. Sie war Kuratorin des Portikus in Frankfurt am Main (1997-2000), übernahm 2001/2002 das Projektmanagement der documenta 11 sowie von 2002-2007 die Projektleitung im Bereich Bildende Kunst des Siemens Arts Program.show more
Von 2007-2014 war sie Direktorin des Neuen Museums für Kunst und Design in Nürnberg. Sie ist Vorsitzende des Hochschulrats der Akademie für Bildende Kunst in München.show less
Adrian van Hooydonk
Seit 1992 ist der niederländische Industriedesigner Adrian van Hooydonk in unterschiedlichen Bereichen der BMW Group tätig – seit 2009 als Leiter BMW Group Design. Zu seinen vorherigen Positionen zählt unter anderem die Präsidentschaft der BMW-Tochter BMW Group DesignWorks USA sowie die Leitung Design BMW Cars der BMW AG München.
Unternehmen und Organisationen, Beziehungen und Bezüge, Branding, Kommunikation und Designpolitik … Boris Kochan kann nicht nicht gestalten. Als Unternehmer, Designer, Autor und Berater ist er weltweit unterwegs, hält Vorträge, kuratiert und moderiert Konferenzen, Podiumsdiskussionen und Round Tables.show more
Er ist Präsident des Non-Latin-Typography-Projektes GRANSHAN und Gründer der Editorial Design Konferenz EDCH. Nach sieben Jahren als Erster Vorsitzender der Typographischen Gesellschaft (tgm) wurde er 2016 Präsident des neu formierten Spitzenverbandes Deutscher Designtag und 2019 Vize-Präsident des Deutschen Kulturrats. Darüber hinaus begleitet Boris Kochan als geschäftsführender Gesellschafter seine 1981 gegründete Branding- und Designagentur KOCHAN & PARTNER.show less
Dr. Dewi Schönbeck
Dewi Schönbeck, who holds a doctorate in architecture, dedicates herself to the working worlds of the future by developing customized, hybrid office concepts for companies with her team. She studied architecture at the University of Stuttgart and the University of Sydney and taught as an associate professor at the Art Center College of Design in California.show more
After professional stages at HENN architects, BMW Designworks and CSMM, Dewi joined Steelcase, the leading manufacturer of innovative work environments, in 2019. She is currently a member of the Steelcase AG board of directors and Vice President, German Speaking Markets. In this role, Schönbeck is responsible for all sales activities in Germany, Austria and Switzerland.show less
mcbw is a member of the WORLD DESIGN WEEKS.
WORLD DESIGN WEEKS is a global network for design weeks and festivals around the globe, comprising more than 40 design events worldwide. The objective is to foster collaboration in the design field, support product development and nurture the economy of creative sectores.
You have questions?
We have compiled the most important answers about the mcbw for you. If you are still unclear about anything, please feel free to contact us via mail to contact @ mcbw.de or by phone at +49 89 520356-61.
We appreciate your interest in the mcbw. To receive all news regarding mcbw, bayern design, our mcbw and partner events, you can subscribe to our newsletter. We will provide you with interesting design news from Bavaria in loose intervals and will always keepy you up to date. You can also follow us on Instagram and LinkedIn.
For starters, you have the opportunity to visit the mcbw proprietory formats. Some of them are free of charge, such as the mcbw pop up, the mcbw public space or the mcbw designwalk. For mcbw talk&connect, you can buy tickets while supply lasts.
The numerous events of our mcbw program partners from 06-14 May 2023 can be found in our online program as of mid-March. Here you can see the dates, formats and speakers listed and learn whether you need a ticket or if the event is open to the public.
mcbw is network, platform and multiplier. The events held during the design week raise the visibility for companies, agencies and designers. As mcbw partner you will benefit from the aura of the largest German design week with international appeal. Your own events, exhibitions and campaigns allow you to position yourself and contribute to the diversity of the mcbw.
You can join mcbw with your event by becoming a program partner. For more information on our event packages and our Partner Dashboard, please visit our Partner Information.
Should you wish to get funding for your design project, we can help, as the promotion of design competence is part of the Bavarian Design Initiative. Bavarian partners can apply for funding for projects that enhance design competence in the Free State of Bavaria. In this respect, bayern design is the contact point for advice on public design funding. Once the applications have been assessed by experts, they are forwarded to the Bavarian Ministry of Economic Affairs for further processing. You can find more information on design funding here.
The bayern design association was founded in 1987 to support bayern design as a network and promoter. The association's members include prestigious companies with an affinity for design, agencies and freelancers from all design disciplines, architecture firms, chambers of commerce and organizations. Most of them are based in Bavaria. The Board features representatives from the economy, the design industry and the Bavarian Chambers of Industry and Commerce. Become part of the community.
Being a member of bayern design forum e.V. allows you to position yourself as a company, agency/office or institution with excellent design expertise and thus attract attention for your institution, brand, services and products. As part of the design community, you also boost Bavaria as a design hub. Our cross-disciplinary network facilitates an inspirational and vibrant exchange with acclaimed creatives, experts and corporate executives. That way, you benefit from the multifaceted program, the exchange and the experience of the bayern design community. Sounds interesting? Click here to find all the benefits.