MCBW – bayern design's international flagship event

DESIGN CONNECTS - bayern design is the competence centre for all design-related knowledge transfer and collaborations in the Free State of Bavaria. In numerous, most varied projects, we put the spotlight on the importance of design as well as its key role in managing economic and social change with sustainable impact. We support the implementation of the Free State's design promotion programs and foster the networking activities of designers and interest groups across all disciplines, companies, universities, institutions and associations.

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About MCBW

The MUNICH CREATIVE BUSINESS WEEK (MCBW) is Germany's largest design event and at the same time an international showcase for the Bavarian creative and design industry.

As a platform, the MCBW grants companies and designers from all disciplines the opportunity to present themselves to the professional world and the design-savvy public in Munich and the surrounding area over a period of nine days in a variety of event formats, such as exhibitions, lectures, talks, panel discussions, etc..
The MCBW is organised by bayern design GmbH and sponsored by the Bavarian Ministry of Economic Affairs, Regional Development and Energy as well as the City of Munich.

Under the leitmotif Design connects and the two program areas, CREATE BUSINESS! for the trade audience and DESIGN SCHAU! for the design-savvy public, inspiring design experiences are created, know-how is shared, trends and the latest innovations are discussed, and contacts are forged in order to fully immerse oneself in the world of design.

In doing so, MCBW underlines its concept- and content-based orientation with changing main themes along the major trends and questions that move today's society.

Team MCBW

Lisa Braun
Head of MCBW

Lisa Braun

+49 89 520356-62
braun @ bayern-design.de

With an early fascination for carefully designed postcards, architecture and the desire to create with her own hands, Lisa first took up the solid craft of carpentry before following her penchant for exquisit design with a degree in design and product management.

 

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Several years of professional experience in product design and innovation management for a variety of industries prepared her for eventually joining the MCBW staff in 2018 - initially as partner manager and, since 2020, as head of MCBW.

Her unshakeably cheerful, proactive personality and her grasp of the big picture allow Lisa to hold the multiple MCBW strands under control and to re-compose them in a team effort with great enthusiasm and diplomacy - all with the purpose of setting new tones for the MCBW.   

When away from the world of design, nature lover Lisa can usually be spotted outdoors - on her bicycle, in the mountains or her vegetable garden. Not surprisingly, her creativity also translates into bold culinary creations

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Anja Philipp
Projectmanagement MCBW

Anja Philipp

+49 89 520356-61
philipp @ bayern-design.de

Early on in her personal life, Anja discovered her affinity for design when she fell in love with materials science and typography. Her professional path to design, however, initially led her from a degree in media and communication studies to work in theatre, film and the start-up world before arriving at the MCBW in 2020.

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Anja is the gifted organiser behind the MCBW FORUM; she researches and curates the films for the DESIGNKINO; she is responsible for the DESIGNWALK; and with her tireless motivation and infectious drive, she also produces the MCBW Newsletter and much more. On top of that, she is also our joker for questions relating to social media and pop culture trends.

The inquisitive spirit that she is, Anja is always on the lookout for new things to try out and discover, from the latest art exhibition to the hottest venue. And as an avid globetrotter, her scope of exploration extends far beyond Munich’s city limits.

 

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David Krause
Partner Management

David Krause

+49 89 552692-21
krause @ bayern-design.de

Already born with a soft spot for architecture and illustration, it was an Olympics poster by Otl Aicher that eventually tipped the scales for David to pursue a career in design.

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Following a hands-on training as a car mechanic as well as a number-oriented degree in business administration, David's professional journey spanned across various stints in the colourful world of music, art and culture. After a few years in brand consulting at a large communications agency, he finally joined the MCBW in 2020.

On top of being the "quota guy" in the Munich branch office, David has proven himself ever since as an eloquent partner manager by actively seeking dialogue with potential partners to co-develop concepts that serve and enrich both the partners and the MCBW. Doing so, he manages to win over even the biggest skeptics with charming persistency and to bundle different individual interests into one solution that is beneficial for all parties. In addition, he coordinates the MCBW visual brand presence with tireless commitment and attention to detail.
Brief timeouts in the mountains – mainly to put his countless pieces of (winter) sports equipment to use – and outings in the cultural scene provide the necessary balance and new inspiration.

 

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MCBW is a proud member of WORLD DESIGN WEEKS.

MCBW is a proud member of WORLD DESIGN WEEKS.

WORLD DESIGN WEEKS  is a network for design weeks and festivals around the globe.

The network consists of more than 40 design weeks and festivals around the world. The objective is to promote collaboration in the design field, to support product development, and to develop the economy of creative fields.