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to the knowledge repository of munich creative business week, our online magazine. Let yourself drift or search specifically for an article from previous years - you'll find everything and everyone here: Reports on companies and events, portraits and podcasts of interesting personalities and mcbw partners, captivating themed articles and much more. #designconnects

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Our new Podcastformat

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Articles about Society

Heute im Spotlight

Inspiring people 

Structured thinking and multifaceted creativity are the hallmarks of the Munich design agency etcorporate. 

Anton and Elisa Huber are laughing as our video call crashes and they call back by phone. There’s always a way to get together. Some are subtle, even profound; others very direct. “We’ve both worked in large-scale agencies before but it was all too superficial for us, too much ingratiation,” agrees the designer duo. “We’ve deliberately kept our studio small and extremely personal.”

At their offices in Munich and Kraiburg am Inn, the Hubers concentrate on brand development, brand design, and packaging: “We aim to create authentic communication and design that inspires people.” Their chosen focus is paying off; both are able to be selective about the projects and clients they take on. Despite their opposing personalities, they complement each other perfectly: “Toni is very structured,” explains Elisa Huber, “but I like color in my life.” Clearly the ideal blend for kick-starting processes.