The design process is correspondingly complex, with specialists from the fields of user experience, technology, product management and design working together. A static conception of design with a clearly defined product as the result is increasingly giving way to a mobile, dynamic and individual design, as López explains using the example of the color function of the latest Google smartphones: »Users can change their background images, but on the basis of this background image, the system now generates a new color scheme that is used not only for this smartphone, but for Google products like Gmail, Drive, Photos, Maps, Translate,Dialer, and Clock. This seems to me to open up a whole new way of thinking about what our role is in the design process, where more and more user input is becoming essential.« Such a flexible approach to design also comes to bear on the big issue of neurodiversity. This opens up a future perspective of digital design, in which adaptive systems and AI play an increasingly central role. Intensive work is already being done on a nuanced inclusion of the different cognitive abilities of users in the design – this future has also already begun at Google.