About MCBW

MUNICH CREATIVE BUSINESS WEEK (MCBW) is Germany's largest design event, and at the same time an international showcase for the creative industry and the design sector in Bavaria. Over a period of nine days, MCBW provides companies and designers from all fields with the opportunity to present themselves to experts and the design-interested public in Munich and the surrounding area in various event formats, such as exhibitions, lectures, talks, panel discussions, etc.


Following the leitmotif "Design connects" and the two program areas, CREATE BUSINESS! for Professionals and DESIGN SCHAU! for Design Lovers, stimulating design experiences are created, expert knowledge is shared, reports on trends and the latest innovations are presented and contacts are established to enable an all-encompassing immersion into the world of design.

The Munich design week emphasizes its concept- and content-based orientation with changing thematic focuses alongside the major social trends.

Design connects!
The MCBW claim "Design connects!" stands above all for the Bavarian way of life and the unique proximity of design and economy:
Design connects – people with people, people with technology, the analog with the digital.
Design connects – the practical with the emotional, the functional with the aesthetic.
Design connects – the past with the future: Designers take on today's challenges, develop solutions for both entrepreneurial and social needs and create sustainable models for tomorrow .

Organizer and sponsors
MCBW is organized by bayern design GmbH and sponsored by the Bavarian Ministry of Economic Affairs, Energy and Technology as well as by the City of Munich. Steelcase and Ströer provide substantial support as current MCBW partners. Internationale Handwerksmesse  is MCBW exhibition partner. Another MCBW partner to be mentioned is the BMW Group. Design provides an image to the future.                


Advisory Board

Vice Dean, Hochschule München Fakultät für Design

Prof. Markus Frenzl

Markus Frenzl is professor for design theory, design consultant and design critic. With his Frankfurt based office 4gzl/designkontext he is specialised in design consulting, strategy development, communication and corporate publishing.

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Among his clients are companies such as ClassiCon, Cor, e15, Lufthansa, Magazin, Merck, Merten, Mykita, Nya Nordiska, Phonak, Serien.Lighting or Sign. He contributes regularly as a design critic on the cultural and social relevance of design, on everyday culture and the public perception of design. Since 2011 he is professor for design and media theory at the Design Faculty of the University of Applied Sciences in Munich, focusing on conceptual projects, semiotics, aesthetics, design criticism, design writing and product semantics.

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Design Director Global Furniture, Steelcase

Michael Held

Michael Held is Design Director Global Furniture at the Steelcase Learning and Innovation Center in Munich, prototyping the future of work and how technology will augment work, worker and workplace.

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After graduating in Industrial Design from the University of Applied Sciences Darmstadt, he received his Executive Master DesignCulture from the University of Art and Design Zurich.

Michael worked for several design consultancies in Germany and Switzerland before joining Asus Computer Taipei, Taiwan in 2004. In 2006 he joined Philips Design in Singapore and later Hong Kong where he built and led teams designing consumer lifestyle electronics, software applications and related brand touch points. Michael frequently speaks at conferences and universities and his teams work has been commercially successful and well recognized.


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President, Deutscher Designtag

Boris Kochan

Companies and organizations, relationships and networks, branding, communication and design policy ... Boris Kochan cannot not design. As an entrepreneur, designer, author and consultant he travels the world, giving lectures, curating and moderating conferences, panel discussions and round tables.

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He is president of the non-Latin typography project GRANSHAN and founder of the Editorial Design Conference EDCH. After seven years as First Chairman of the Typographische Gesellschaft (tgm), he became President of the newly formed umbrella organization Deutscher Designtag in 2016 and Vice President of Deutscher Kulturrat in 2019. In addition, Boris Kochan accompanies as managing partner his branding and design agency KOCHAN & PARTNER, founded in 1981.

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Director, Die Neue Sammlung - The Design Museum

Dr. Angelika Nollert

Dr. Angelika Nollert became the director of Die Neue Sammlung - The Design Museum at Pinakothek der Moderne in Munich in 2014. From 1997 to 2000, she was the curator of Portikus in Frankfurt am Main. Dr. Nollert was in charge of project management for documenta 11 in 2001/2002 and for the visual arts sector of the Siemens Arts Program from 2002 to 2007.

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She headed Neues Museum für Kunst und Design in Nuremberg from 2007 to 2014.Dr. Nollert chairs the University Council of Akademie für Bildende Kunst in Munich.

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Head, BMW Group Design

Adrian van Hooydonk

Since 1992, Dutch-born industrial designer Adrian van Hooydonk has worked in diverse divisions of BMW Group and in 2009 he became the Head of BMW Group Design. His former positions include Managing Director of BMW subsidiary BMW Group DesignWorks USA and Head of Design BMW Cars at BMW AG in Munich.