ALIGNMENT – authentic brand communication and value-based design

The relevance of real values and emotions, humanity, following one's own nature, authenticity in times of AI, digitalization and an increasingly fast-paced world

In a time when AI is taking over design, social media is changing expectations and everything is getting faster and faster, how can we follow our own nature, be authentic and successful? What role do values and a strong why play in this? How can we convince on a human level and make uniqueness visible? And how can brands use authenticity for sustainably successful communication and a strong, convincing design?

We are align. As a multidisciplinary creative studio for meaningful companies, we combine strategy, empathy and creativity to recognize the essence of authentic brands, make them emotionally visible and tell stories that touch, move and stay in the mind.

In our presentation, we talk about ALIGNMENT and authentic brand communication in times like these. Using our "Essence - Emotion - Energy" concept, case studies and examples, we will demonstrate the relevance of genuine values, authentic communication and sustainable design. In a workshop section, we will develop our own essence, which forms the foundation for authentic communication and holistic design. Finally, we will create space for exchange, networking and inspiration.

Saturday, May 18, 2024 | 4:00 p.m.
Lecture & workshop "ALIGNMENT" align studio - Tanita Schneider (brand strategist & designer) and Isabel Wallace (photographer & videographer)

Followed by drinks & networking

https://align-studio.de/