"The path of the cherry tree" – an economic and philosophical approach

Erwin Thoma is a passionate Austrian entrepreneur and visionary. As an businessman and author, he is breaking new ground in the field of tree knowledge and wood innovation.

Erwin Thoma and the trees: this is the story of a love that is contagious. Nature itself has an infinite amount of time to develop the best solutions. In the end, the form that has mastered all the stresses and strains is always used. Trees and the millennia-old knowledge of Mother Nature can provide answers to so many questions of our time.

In his lecture "The Way of the Cherry Tree", he takes his audience into a world that has become alien to many of us: life with the forest, the fascination of trees and the good life with wood. He describes trees as companions and role models for a better life together.

Be inspired by a vision of the future in which community, sustainability and the respectful use of our resources take centre stage. And all of this combined with personal abundance, joy and an increase in quality of life, instead of morality and sacrifice.

His ideas could lead us on the path to a humane and crisis-proof future. Around us and within us.