EverGreen Content Lab: A Renewable Strategy for Endless Engagement

A practical workshop arming participants with a sustainable approach to developing enduring, renewable content that keeps engagement high without constant new creation.

If you are looking for a natural, smart, and waste-free way to develop continual content for your business or personal brand, this session is for you. The workshop focuses on strategic repurposing to reach wider audiences, enhance message retention, and support long-term sustainability in digital content creation. You’ll learn how to:

- Breathe new life into existing content.
- Efficiently use resources and prioritize your efforts.
- Leverage the power of the latest AI tools.
- Create a sustainable content ecosystem for your brand.

With a mix of presentation and hands-on activities you will start transforming your own content within the session, and ultimately gain a clear understanding and approach to sustainably and strategically repurpose and recycle content to enhance your marketing efforts.

This session will be facilitated by Tanya Garma and hosted at 19:13.
Capped at 25 participants. Runs for 1 hour.

Facilitator
Tanya Garma is the Strategy Director at 19:13. She has developed award-winning digital strategies for brands in Australia, UK & Germany. She is also the co-founder of GrowGetters (a content startup focused on upskilling women), an innovation consultant, top-charting podcaster, speaker, and writer.

Host
19:13 is a creative communications agency that stands for the power of creativity. We believe that creativity creates a better future for all of us.