Strong brands in the sustainable transformation

The CCI Munich together with bayern design invite you to a discussion on the influence of holistic brand design on sustainable transformation in geopolitically challenging times.

To successfully shape the green transition, companies need strong brands. A strong brand design not only shapes the external appearance of a company, but also develops the values, strategy and profile of a brand as a whole.

Brands that embody a clear and honest stance on sustainability create awareness and identification among customers and employees. In conjunction with a sustainable corporate strategy, strong brands provide orientation both internally and externally. In geopolitically challenging times, they enable a sharper profile and differentiation in the market. A readiness for sustainable transformation at the core of the brand can also open up new opportunities and growth potential, particularly in international markets.

In the business panel, experts will show what constitutes holistic brand design in sustainable transformation. In addition, two companies will present their brand strategy and design as examples of best practice. The panel will be moderated by Jadranka Darul.

With this event, we, the Chamber of Industry and Commerce for Munich and Upper Bavaria, together with bayern design, would like to address companies from all industries as well as designers and creatives who want to position themselves in the sustainable transformation or further develop their brand.