FOLLOW THE PLANTS – transformations inspired by nature

Hospitality consultant Antje de Vries shows how to use smart culinary identity design to create sustainable gastronomy that celebrates nature and joy in equal measure.

Enjoyment, rather than dogma, is at the center of creating a sustainable and future-proof gastronomy. Plants lead the way in achieving this. In her presentation, hospitality consultant Antje de Vries shows us how this can be done in an inspiring way.
To define a company's identity, it's important to ask ourselves where we come from, where we are, and where we want to go. The same goes for a culinary identity in the food and beverage sector. It involves taking into account food traditions, practices, ingredients, and cuisines that are closely linked to a specific culture, region, or community. Nature, people, and place play a decisive role in determining the values from which this culinary identity can be derived. Antje emphasizes the significance of plant-based cuisine as an essential building block that not only enhances the culinary experience but also the connection with nature. Through smart signature cuisine development based on plants, meaningful and sustainable gastronomy celebrates the beauty of nature and the enjoyment of good food in equal measure.