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Ayaka Yamada
Service Designer NTT DATA (Tangity) Japan

Ayaka Yamada

Throughout my career as a wearable product designer such as dance shoes, bags, jewelry and more in four countries (Tokyo, NewYork, London and Helsinki), I have looked for the connection between human movement and products, paying particular attention to structure details to ensure functionality, not only their appearance. Therefore, it is more appropriate to say that I design people's movements rather than just saying, "I am a designer.”

Through my recent studies MA in Finland, I have focused on intangible driving the strategic and speculative movements of societal organizations with service design skills. Then, I Joined Tangity Tokyo in Nov. 2023.

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