Empowered by bayern design, the mcbw is Germany’s leading design week and an important meeting point for the national and international creative and design industries. During its seven days, we annually bring together designers, design enthusiasts, companies, and students from all design-related fields and industries to promote interdisciplinary exchange and make the relevance of design accessible and tangible for everyone. To highlight the societal, ecological, and economic importance of design, each year we dedicate the mcbw to a new annual theme.
Under the theme SIGNAL – NOISE, next year’s event will focus on the question of how we find our bearings amidst the noise of an increasingly fast-paced, technology-driven world. At its heart is perceptual intelligence – the ability to identify relevant signals through sensitivity, empathy, intuition and an understanding of context, thereby creating clarity.
Recognising signals.
Design begins with observation. It sharpens our perception of the subtle signals within the noise – patterns, needs, nuances, and shifts that are not yet obvious, but may shape future developments.
Creating meaning.
Perception alone is not enough. Information and signals gain meaning when we interpret them, connect them, and place them in context. Design can make these connections visible and complexity easier to understand – helping us find orientation in the process.
Designing experiences.
Signals that have been recognised and understood need to be translated into design. Design transforms insights into products, services, spaces, and systems that are intuitive, accessible, and tangible.
Building relationships.
Design does not end once something has been understood. It can move us, evoke a response, and create relationships – between people and objects, people and technology, people and the environment, and people and one another.
Bring your ideas, projects, and expertise to the stage of mcbw 2027. As a partner, you become part of a diverse festival programme, gain visibility among a design-oriented audience, expand your network, and create new impulses for exchange between design, business, culture, and research.
Are you a young professional or an independent studio looking to host your own event during the official mcbw program? Apply now for a wildcard! We’re offering you the chance to shape the mcbw with your ideas, gain visibility, and expand your professional network.
Deadline submission: December 4, 2026
Help shape mcbw 2027 with us! Our Open Calls are open and invite submissions from a variety of target groups. Bring your ideas to life and make this year’s theme SIGNAL — NOISE an experience.
Become part of the mcbw design summit on May 10, 2027 and connect with an inspiring design community of around 300 participants. Your 10-minute keynote is your stage to share a project, your work or an idea – and to bring your perspective into the conversation. Use the opportunity to put your topic in the spotlight, make new connections and contribute fresh perspectives to the design community.
For the 15th time the munich creative business week took place in May 2026 under the annual motto “Playground of Possibilities” and is Germany's largest design event. Inspiration, ideas, dialogue, networking, innovation, technology – #designconnects! Click through our mcbw archive and find out more about our programme and partners.
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The munich creative business week takes place every year in May. During 7 days of mcbw, the creative scene meets in Munich to learn about the latest trends, technologies and innovations in the various design disciplines, to exchange ideas and to network.
You already have an idea for an mcbw event and are interested in a project promotion? We have summarised our frequently asked questions.
Do you already have a cool concept for an installation or exhibition for the mcbw public space or mcbw pop-up? Write us an email and connect with us.
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